The easiest way to improve your bottom line isn’t from studying sports and racing more intently, it’s from price sensitivity and value hunting. Today we’ll look at a few of the reasons why.
Australian’s and punters from all around the world these days are spoilt for choice when it comes to betting options.
The introduction of online corporate bookmakers to go along with the retail outlet offerings (TAB) and on-track facilities at race clubs mean that as a punter you’ve got flexibility.
Now while a lot of bookmakers do play a bit of copycat and mirror each others prices to a degree, there is still enough discrepancies in the market to warrant always checking the other bookies prices before placing a bet.
RELATED: Understanding probability and the role it plays in betting
On a bet by bet basis, getting a few extra cents on a bet here or there might not seem like much but over the course of the week, month or betting year it will all add up.
Price sensitivity and value hunting is the number one thing every punter in the world should be doing. It requires no skill or knowledge, just effort and discipline.
Examples of price sensitivity and value hunting
Let’s take a look at a few examples of why shopping for the best bookie price is a wise thing to do.
TopBetta has a horse priced at $7 while CrownBet has the horse priced at $6.00.
If you are to have a simple $100 win bet on this horse and it wins, you’d have made $100 more profit if you had bet with TopBetta, fully covering your initial outlay.
For roughies and the further you get out in the market the further the discrepancies in payouts go.
#BlueDiamondDays: Relive the best and the worst of the Blue Diamond for Mick Price, who sent home last year’s 1-2. pic.twitter.com/bus7QkhJXG
— Racing.com (@Racing) February 20, 2017
Let’s take the Blue Diamond All-In market as an example.
Ladbrokes have a horse called OVERSHARE priced at $34 while CrownBet have the horse priced at $67.
A $100 bet on this horse with Ladbrokes would result in a return of $3,400
A $100 bet on this horse with CrownBet would result in a return of $6,700.
A massive difference of $3,300 just because you took the time to shop around!
Every roll or fluctuation on the odds board counts, start making it count on your bottom line as well.